A Future Intense: AI and CX in Computing's Cambrian Era
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The Product Is About to Have Something to Say
Products with their own embedded intelligence are going to speak on their own behalf. When they do, the concept of customer relationships will…
Aug 10
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Nitin Badjatia
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2
Designing the Enterprise Agent for a Three-Body World
The real question is not whether the enterprise will have an agent. It is whether the enterprise is willing to design it for the complexity of the…
Aug 4
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Nitin Badjatia
1
July 2026
In the Agentic AI Era, Brand Is Where Meaning and Machine Meet
Brand has always been the surface where the enterprise’s claims and the customer’s experience meet. When that surface becomes infrastructure, and it…
Jul 27
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Nitin Badjatia
2
1
The Customer's Contribution in the Agentic AI Era
Customer-side Agents will surface context that no amount of surveillance could have, for the benefit of all
Jul 20
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Nitin Badjatia
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2
On Knowledge Graphs and Context Graphs
Enterprises racing to build out knowledge graphs and context graphs are only capturing one-third of the agentic relationship. Real value co-creation…
Jul 13
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Nitin Badjatia
3
1
Nobody Owns the Customer.
Ownership was the organizing metaphor of customer experience for thirty years. No customer chose to be owned, and customer-side agents are about to make…
Jul 6
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Nitin Badjatia
1
June 2026
Three Bodies, Four Forces, One Operating Model
Customer-side agents, context graphs, trust frameworks, and co-creation strategies all describe parts of the same model. Three bodies and four forces…
Jun 29
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Nitin Badjatia
1
What CX Looks Like When the Customer Stops Being an Endpoint
The CX org chart was built around the customer as endpoint. Customer-side agents will shift the titles, reporting lines, and the work itself.
Jun 22
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Nitin Badjatia
1
What Real Trust Will Unlock: The Co-Creation Opportunity Coming for Agentic CX
When customer and company can actually trust each other at agent speed, value co-creation stops being a strategy slide and becomes the operating model.
Jun 15
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Nitin Badjatia
Your Context Graph Has a Customer-Shaped Hole In It
The context graph conversation is the right conversation. It also stops at the moment the customer enters the picture, and customer-side agents are…
Jun 8
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Nitin Badjatia
1
1
The Customer’s Agent Doesn’t Care About Your Journey Map
Historically, CX has been built on the assumption that the enterprise designs the journey and the customer walks it. Customer-side agents will end that…
Jun 1
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Nitin Badjatia
May 2026
The Promise Gets Tested After the Sale: Why Agentic AI Forces a Co-Creation Model in Service
Phase one optimized tickets. Phase two routes context. Phase three is where the brand promise actually gets honored, and it requires a co-creation model…
May 26
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Nitin Badjatia
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