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Iain Henderson's avatar

Quite right Nitin. MyTerms are going to be highly disruptive. In a good way for individuals (whether they be customer, citizens, family members, employees, authors, patients, or any of the other guises we take on as individuals).

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Nitin Badjatia's avatar

Yup. I keep going back to Doc’s brilliant quip that a free customer is more valuable than a captive one. With the Cambrian explosion that we’re seeing at every level of the tech stack, no single company can completely surveil a customer, so no single company can capture the context that only a customer can deliver.

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