Lessons from the Cougar Ace

Lately, Wired Magazine has become one of my must read subscriptions when I’m on the road, but not just for the technology coverage. Every once in a while they have pieces like the recent one (link) on the fate of the Cougar Ace, a cargo ship that ran into odd circumstances while transporting a boat-load of Mazdas. Wired’s article covered the tragic race to save the Cougar Ace from the seas. I’ve linked to the article above, it’s a must read. Well, yesterday’s Wall Street Journal had a followup article on the process that Mazda had to design to ‘decommission’ the brand new cars that were on the Cougar Ace. After the cargo ship was righted, Mazda had to decide what to do with the 4,000 odd, brand new cars, that had almost sunk in the disaster. Despite receiving requests from every imaginable corner to save the cars (or sell them), Mazda decided the best option was to destroy them all. The Journal article details that destruction process and the lessons that Mazda learned in creating an assembly line like process to take the cars apart. It’s worth reading both articles to get an understanding what happens when things go wrong on the high seas.

Filed under: Cougar Ace, Mazda, Wired by Nitin Badjatia @ 11:42 am | April 30, 2008 | Comments (0) | Top   

Does Twitter matter?

There’s a small dustup underway on the blogoshpere today regarding the relevancy of Twitter. If you scroll all the way down on my blog, you’ll see that I’m an occasional poster to Twitter. I follow a bunch of people, mostly through the Firefox extension TwitterFox, which I’ve found to be the best way to monitor the rants, raves, and occasional nuggets of wisdom from Tweet-land. As for my personal tweets, I try to keep the noise out there to a minimum.

Anyway, it seems that the spark that ignited the debate came yesterday from this brief post by Wall Street Journal writer Kara Swisher. She struck a similar cord that I’ve seen amongst my friends and colleagues. Most don’t use, never heard of, and don’t care what about Twitter is. Taking that thought even further, Gina Tripani, over at Lifehacker, is conducting a poll asking whether trendy Web 2.0 social applications (Twitter, FriendFeed, etc.) are only useful for the geek elite. When put in the context of Gina’s question, it is true that these trendy apps are only immediately useful to the digital elites. I think usefulness and overall impact are two different things, however. As Stevel Rubel reminds us, even a small clique of users can have a large influence in the broader media. The simple fact that major corporations are tracking tweets serves as evidence of the impact of Twitter. The direct usefulness of Twitter maybe limited to a small number of people, but the impact can be felt well beyond that group.

There is also another angle to think about when looking at niche applications like Twitter. The channels of communication that they unearth will eventually drive the way enterprise applications are built. Of the many challenges that face traditional enterprise software companies, none is greater than trying to figure out how to move their industrial platforms (which were designed primarily around accelerating transactional processes) to a more flexible environment where ‘conversations’ within and across organizations are enabled and fluid. The best efforts to accomplish this, so far, have been limited to poorly executed ‘Live Chat’ applications, or some enhanced forum tools. What applications like Twitter (and for that matter Facebook) have done is expose new channels of communication for organizations. As an aggregate, enterprise software companies have automated transactional processes, creating much of the productivity gains of the last two decades. Any further improvements in transactional efficiency will be incremental at best. But one real opportunity is to pick up on non-invasive, non-transactional conversations which form the 75-80% of space where ’stuff really happens’ in organizations. Twitter is just one of the newer tools that is exposing simplified ways to create ‘opt-in’ engagement on ideas and topics.

So, does Twitter matter? It does. It may evolve into the next generation instant messenger, but it also has the potential of impacting the way organizations manage opt-in communications across all of its constituencies.

UPDATE: I forgot to mention that Lifehacker’s question was spawned by this post on Alexander van Elsa’s Weblog.

Filed under: Enterprise 2.0, Lifehacker, Steve Rubel, Twitter, Wall Street Journal by Nitin Badjatia @ 2:29 pm | April 29, 2008 | Comments (0) | Top   

Marc Andreessen’s analysis of the Microsoft - Yahoo drama

We all know Marc, a serial entrepreneur and founder of Netscape, right? Well, if you happen to follow his weblog, you’ll see that he also offers some very good analysis of ‘the events of the day’. Take, for example, his excellent post on the possibility of Microsoft going hostile on Yahoo. Here’s an excerpt:

We are learning that hostile takeovers have arrived in our industry. This is the second major hostile takeover so far — the other was Oracle’s takeover of Peoplesoft — but there will be more.

This is significant because historically hostile takeovers practically never happened in technology. Potential hostile acquirors assumed that hostile takeovers wouldn’t work because the target company’s employees would bail and the target company’s business would collapse.

It turns out that as technology companies become larger and more mature, acquirors are becoming increasingly convinced that neither of these assumptions hold. Perhaps employees of large tech companies aren’t that bonded to current management, and perhaps many of them would actually prefer to work for a larger, more dominant combined company. And maybe as a consequence, the target’s business would do just fine in the wake of a hostile takeover — in fact, maybe it would do better, due to advantages of combined size and scale.

Anyone who has been in this industry for the last five or six years knows that the early, go-go days, are well behind it. Andreessen mentions the Oracle takeover of Peoplesoft as the first hostile act, and that may be true. What we should also remember is that, by going hostile on Peoplesoft, Larry Ellison fired a shot across the bow of every major enterprise software company. Soon after the Peoplesoft acquisition, Ellison went on a tear, acquiring over 40 major enterprise software companies including my old employer, Siebel Systems. Just a few years before, this type of consolidation was not imaginable within the industry because the enterprise software vendors were living under two equally delusional assumptions, the first that double digit growth would not go away for a long time, and second - as Andreessen points out - hostile acquisitions would lead to a mass exodus of talent from the acquired companies. Unlike consolidation in other industries, a software company’s real asset is their human capital. The risk of losing this human capital, it was assumed, served as a natural ‘poison pill’ to hostile acquisition. But, as consolidation becomes a norm, not an exception, people have fewer and fewer places to flee to, undermining the bulwark of human capital flight.

At least through a Microsoft acquisition, Yahoo employees - those that survive the inevitable cuts - will have a management team that has some understanding of their business. Oracle has proven that such acquisitions can drive growth, now it might finally be time for Microsoft to do the same.

Filed under: Acquisition, Andreessen, Hostile+Takeover, Microsoft, Yahoo! by Nitin Badjatia @ 10:18 am | | Comments (0) | Top   

links for 2008-04-24

Filed under: Link Stream by Nitin Badjatia @ 2:30 am | April 24, 2008 | Comments (0) | Top   

links for 2008-04-23

Filed under: Link Stream by Nitin Badjatia @ 2:30 am | April 23, 2008 | Comments (0) | Top   

links for 2008-04-22

Filed under: Link Stream by Nitin Badjatia @ 2:30 am | April 22, 2008 | Comments (0) | Top   

links for 2008-04-18

Filed under: Link Stream by Nitin Badjatia @ 2:30 am | April 18, 2008 | Comments (0) | Top   

Some very interesting search insight from a man who knows

Popular Mechanics is running a rare interview of Udi Manber, Google’s search quality guru. It is a must read for anyone who is interested in the magic behind search technologies. Do read it.

Filed under: Google, Search by Nitin Badjatia @ 9:00 am | April 17, 2008 | Comments (0) | Top   

links for 2008-04-17

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links for 2008-04-16

Filed under: Link Stream by Nitin Badjatia @ 2:30 am | April 16, 2008 | Comments (0) | Top   

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